When dealing with severely dry, damaged hair, everyday conditioners may not be able to cut it. That's when you may need a dry hair treatment that goes beyond a quick fix. This product not only conditions, but it penetrates deep into the hair follicle to actually help restore hair back to its healthy state. Redken All Soft Mega Mask addresses the needs of brittle hair in two ways. Redken's innovative use of its RCT Protein Complex helps to absorb into hair strands. It works with other key ingredients to ensure that damaged hair is managed in two ways. After use, hair is left frizz-free and manageable, while an extender ingredient ensures that it stays that way for up to three washes. The result is stronger, softer, and shinier hair. Redken All Soft Mega Mask is easy to use. Simply apply generously to freshly shampooed, towel-dried hair and allow 3-5 minutes for the formula to be absorbed into your strands. Rinse well, style as usual and repeat every few days as needed.